Privacy Notice  - Serlin, Trivax & Associates, PC

Serlin Trivax & Associates, PC
Effective: January 1, 2024

Serlin Trivax & Associates, PC (“Serlin Trivax” or “we” or “us”) are committed to protecting the privacy of the personal information you share with us.

This Privacy Notice explains how Serlin Trivax collects, uses, and discloses information, including personal and sensitive information, when you visit our website at www.Serlin Trivax.com, request or receive professional services from us, apply for a job with us, or have any other offline business interactions with us, such as when you visit our offices or attend our events.

Please note that this Privacy Notice does not apply to third party collaboration services made available by us. In addition, in some cases, we may provide separate or additional privacy notices that apply to information we collect from our clients when providing certain types of legal services.

If you have any questions or comments about this Privacy Notice or our privacy practices, please contact us at information@serlintrivax.com or by calling 248-633-2666.

1. CHANGES TO THIS PRIVACY NOTICE

We may from time to time update this Privacy Notice by posting an updated version on our website. If we make changes, we will notify you by revising the date at the top of this Privacy Notice and, in some cases, we may provide you with additional notice (such as by adding a statement to our website home page or by sending an email notification). Any changes will become effective when we post the revised Privacy Notice on our website. We encourage you to review our Privacy Notice periodically to stay informed about our information practices and the choices available to you.

2. INFORMATION WE COLLECT

In this Privacy Notice, personal information means information that identifies you as an individual or relates to an identifiable individual. Personal information does not include publicly available information from government records or de-identified or aggregated consumer information.

The categories of personal information we collect about you, and how we collect it, depends on your interactions with us. The categories of personal information we may collect may include the following:

Identifying information, such as name, email address, postal address, phone number, unique personal identifier, online identifier, Internet Protocol address, or other similar identifiers.
Other information that relates to, describes, or is capable of being associated with, a particular individual, such as passport numbers, driver’s license or state identification card numbers, insurance policy numbers, bank account number, or credit or financial information.
Education information, such as educational degrees, languages, professional memberships, qualifications, and certifications.
Professional or employment information, such as work history, prior employers, job status, job title, office location, references, qualifications, skills and experience, human resources data, emergency contact information, and data necessary for benefits and related administrative services.
Health and health-related information, such as accessibility requirements, dietary restrictions, and, where necessary and appropriate to protect the health and safety of our personnel and others, information related to symptoms of, or risk of exposure to, certain illnesses.
Demographic information, which may include sensitive personal information or information about protected classifications under state or federal laws.
Internet or other electronic network activity information, such as browsing history, search history, and information regarding your location and interaction with internet web sites and applications.
Audio, electronic, visual, thermal, olfactory, or similar information, such as photographs and voicemail recordings.
Any other information you choose to provide, including in connection with our provision of professional services.

We collect personal information in the following ways:

When you visit our website – We collect personal information in two ways when you use our website: (1) information you choose to share with us and (2) non-personal information automatically sent to us by your browser as you view and navigate our website.
When you fill out a form on our website – We collect personal information that you voluntarily choose to disclose to us when you fill out forms available on our website to request information or services from us, such as newsletters or client alerts.
When you e-mail our personnel – We collect your email contact information, which may be stored in our contact management system, which keeps track of the personnel with whom you are communicating, and any marketing or educational services in which you have expressed interest. This information may be combined with publicly available information (for example, a LinkedIn profile) where permitted by law.
When you seek to engage us – We collect detailed, and potentially sensitive, personal information, including financial information, when you seek to engage us to provide professional services, both from you directly, and from third party sources, to determine whether it is appropriate for use to represent you.
When you are a client – After you become a client of Serlin Trivax, we may collect detailed and sensitive personal information about you, including financial and health information, as may be necessary for us to conduct conflict checks and otherwise provide you with the professional services you request from us.
When you visit our offices or attend our events – We may collect personal information and ask you to sign visitor logs for security purposes when you visit our offices or attend an event. We also may ask you for information about health symptoms, vaccination status, recent travel, and related medical information for public health screening purposes.
When you apply for or are offered a position with us – We collect contact information and information about your education, background, professional experience(s) from you, including information that may be sensitive, when you apply for a position with us. If we offer you a position, we collect a wide range of personal information, including sensitive information, directly from you and from third-party sources, in order to perform background screening and, as applicable, to conduct conflict of interest checks.

We collect personal information from the following sources:

Directly from you, such as when you fill out an online form or communicate directly with our personnel.
Indirectly from you, such as when you browse our website.
From our clients who may provide information about their employees, associates, family members, and other third parties, as required for us to provide professional services.
From our vendors who support our operations and administration, such as background screening services, payroll and benefits administrators, from publicly available databases that provide information we need to perform due diligence on prospective clients and clients, and from other third parties or as may be required by law or the rules of professional responsibility governing lawyers.
From other sources, including publicly available databases, social media platforms (such as LinkedIn), marketing partners and sponsors of joint events that share information with us, entities to which we provide professional services (that may include your employer), and other organizations, such as legal aid, pro bono, and nonprofit groups.

We do not knowingly collect information from anyone under the age of 18 (except in limited circumstances involving the provision of services to clients and then only as reasonably required to provide the service(s) requested) and do not market our services to people under the age of 18.

We do not collect sensitive personal information for the purpose of inferring characteristics about a person.

We may combine personal information we collect from one source with information we collect from other sources (for example, we may use information from LinkedIn to update information about you in our contact database). We may derive information or draw inferences about you based on the other types of personal information we collect. For example, we may infer your location based on your IP address, or that you are interested in employment or participating in an event based on your browsing behavior on our website.

3. COLLECTON OF PERSONAL INFORMATION ON OUR WEBSITE

When you use our website, we collect website use information sent to us automatically by your web browser when you view and navigate our website. This information typically includes your IP address and location, the identity of your internet service provider, usage details, operating system information, the date and time of your visit, and the pages you visit.

Browser or Device Information

We automatically receive and record information on our server logs from your browser, including your IP address, cookie information, and the page(s) you request. We collect this data for the following general purposes:

Customizing your user experience.
Fulfilling your requests for information and services.
Promoting and improving services.
Contacting you.

We also collect your IP address(es) for the purpose of analyzing website trends, administering the site, and tracking user movement for aggregate usage analysis. This website usage information enables us to provide our users with an ever-improving site, service, and general offering. Except where you have provided consent for us to use your identifiable personal information, we only use de-identified or aggregated data that cannot be used to identify you individually for our analytics research.

Cookies and Beacons

“Cookies” are small files placed on your computer by your browser and are often used to make websites work, as well as provide information to the website operator. In certain circumstances, we may obtain personal information about your use of this website through cookies, for example your IP address.

You have the ability to accept or decline cookies by modifying the settings in your browser. You may not be able to use all of the features of our website if cookies are disabled.

Communications you receive from us, as well as pages of our website, may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that enable us to analyze email and website statistics, including visits and click-through rates. The web beacons only collect aggregate or de-identified data, and cannot be traced back to you individually.

Some content or applications on our website are served by third parties who may use cookies alone or in conjunction with web beacons or other tracking technologies already in your browser to collect information about you when you visit our website. Such third-party cookies and web technologies are controlled by our third-party partners and are not subject to this Privacy Notice. If you have any questions about the practices of any such third party, you should contact the responsible third-party directly.

Google Analytics

We use Google Analytics to provide us website usage and analytic reports, which necessitates us sharing your aggregated or de-identified data. You may choose not to share your data with Google by installing the Google Analytics opt-out browser add-on, which instructs your browser not to provide your website usage data to Google Analytics.

To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.

Please visit the Google Analytics privacy policy available at https://policies.google.com/privacy for additional information regarding how Google processes and protects your data collected through Google Analytics.

By using our website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Do Not Track Signals

Some web browsers or operating systems permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals.

4. HOW WE USE PERSONAL INFORMATION

We may use and disclose your personal information in the performance of professional services for our clients, to further our legitimate business purposes (such as operational and administrative purposes or for marketing), or with your consent. Our uses of personal information will vary depending on the nature of our relationship with you and on your interactions with us, but may include the following:

Respond to your inquiries and fulfill your requests.
Provide the information or services you request and send you related information, including confirmations and receipts.
Validate authorized client signatories when concluding agreements and transactions.
Contact individuals (including employees of clients and other involved parties) in connection with providing professional services to our clients.
Respond to and fulfill client requests, administer their files, provide legal services, and manage our client relationships.
Send you newsletters, publications, legal updates, and information about our seminars or events.
Communicate with you about our services and other news about us.
Confirm your identity for compliance with “Know Your Customer” requirements and other legal or ethical obligations (for example, screening to avoid conflicts of interest with other clients and responding to data subject access requests), as applicable.
Track billing and expenses, bill for services rendered, and to facilitate and track payments and payment processing.
Evaluate candidates for employment, recruit prospective employees, and make hiring decisions.
Operate and improve our services and website, including for data analysis to improve the efficiency of our website and services.
Monitor and analyze usage, trends, and activities related to our services and our website.
Conduct audits to verify that our internal processes function as intended and comply with legal, regulatory, or contractual requirements.
Monitor for information security risks, for example, to detect and prevent cyberattacks or prevent identity theft.
Meet our legal and regulatory obligations.
Protect the health, safety, and vital interests of our personnel and others.
As reasonably necessary and appropriate, to detect or prevent fraud, to comply with legal obligations, or protect the rights of us, you, or others.
Pursue remedies if a dispute arises.
Other purposes permitted or required by law.
Other uses disclosed to you, or with your consent.

5. WHEN WE SHARE PERSONAL INFORMATION

We may share your personal information as follows or as otherwise described in this Privacy Notice:

With our affiliates for any of the purposes mentioned in this Privacy Notice.
With co-counsel, local counsel, opposing counsel, regulators, and other third parties, as reasonably required to provide professional service(s) requested by our clients.
With our vendors, consultants, professional advisors, and other service providers working on our behalf in connection with the administration and operation of our firm, to support our marketing programs, and other services related to meeting our clients’ legal needs.
To comply with applicable laws and regulations, or to cooperate with public and government authorities or law enforcement by responding to a request or providing information.
For other legal reasons, such as to enforce our legal or contractual rights or to protect our rights, privacy, safety, or property or that of our affiliates, you, or others.
With the applicable state bar association, we may share your name and bar number in connection with an application for CLE credit.
With third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets.
With your consent or at your direction, including if we notify you that your personal information will be shared in a particular manner and you provide such personal information.
With third parties when you direct us to do so.

We may share aggregated or de-identified information that cannot reasonably be used to identify you. No mobile phone information will be shared with third parties/affiliates for marketing/promotional purposes unless an opt-in consent from the user is given; absent such consent, this information will not be shared with any third parties.

We do not sell any categories of personal information and we do not share any categories of personal information for cross-context behavioral advertising.

6. OPTING OUT OF MARKETING COMMUNICATIONS

If you no longer wish to receive marketing communications from us going forward, you may opt-out of receiving these communications at no cost by following the unsubscribe directions contained within the marketing emails or by contacting us directly at information@serlintrivax.com. We will try to comply with your request as soon as reasonably practicable. If you opt out of receiving marketing communications from us, we may still send you non-marketing communications, such as those about your account or our ongoing business relations.

7. DATA SECURITY AND RETENTION

We maintain reasonable administrative, technical, and physical safeguards designed to protect against loss, misuse, or unauthorized access, disclosure, alteration, or destruction of personal information we collect. While we strive to protect your personal information, no data transmission is 100% secure. We do not guarantee the confidentiality, security, or accessibility of your personal information provided over the internet or stored in our databases. Your transmissions are at your own risk. Serlin Trivax is not responsible for disclosures of your personal information due to errors in transmission or unauthorized acts of third parties.

Our document management, retention, and destruction policies vary based on legal requirements, practice area, jurisdiction and the type and format of the data. Appropriate retention periods for personal information are determined by considering, among other things, the nature of the information, the purposes for which it is retained, appropriate security measures, relevant technical constraints, and legal and contractual requirements.

8. CROSS-BORDER DATA TRANSFERS – CONSENT

Our offices are located in the United States of America and Israel. Personal information provided to us may be stored and processed in any country where we have facilities, where our personnel who provide legal services are located, or where our service providers operate.

By providing personal information to Serlin Trivax, you expressly consent to the transfer and processing of your personal information to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country, and you understand and agree that in certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your personal information. If you are providing Serlin Trivax with personal information of another person, you represent that you have obtained all necessary consents and have all necessary rights to provide us with such personal information.

9. NO ATTORNEY-CLIENT PRIVILEGE; CONFIDENTIAL INFORMATION

When you provide information to Serlin Trivax, but are not a party to an engagement letter with us or are not an authorized representative of a current client of ours, please do not send us any information or documents that you want to have treated as confidential or privileged. Providing such information to Serlin Trivax and any response you may receive will not create an attorney-client relationship, will not preclude Serlin Trivax from representing any other person or entity in any matter, and will not obligate us to keep such information confidential.

10. ADDITIONAL INFORMATION FOR UK AND EEA RESIDENTS

Under the European Union’s General Data Protection Regulation (“GDPR”) and the United Kingdom General Data Protection Regulation (which is the GDPR as incorporated into UK domestic law) (“UK GDPR”), transfers of personal data (as defined in GDPR) from the United Kingdom and European Economic Area (EEA) may be made to jurisdictions that provide adequate protections to the rights of data subjects. The United States has not been deemed to provide such protection and we generally rely on the standard contractual clauses as adopted by the European Commission and the derogations available for contracts and consent as the lawful bases for cross-border transfers from the EEA to third countries that are not covered by a European Commission adequacy decision.

In addition, when we transfer personal data that is subject to GDPR to third parties, we generally use data protection agreements with such third parties when necessary and appropriate that include, where applicable, the standard contractual clauses as adopted by the European Commission.

When we process your personal data as described in this Privacy Notice, we will only do so when we have a legitimate interest in processing your personal data (for example, our legitimate interest in providing services, responding to your inquiries, or sending you marketing communications), when the processing is necessary for the performance of a contract between you and Serlin Trivax (for example, to provide you with legal services), when the processing is necessary for compliance with a legal obligation to which we are subject, or when we have your consent to process your personal data. When processing is based on consent, you have the right to revoke such consent at any time.

Residents of the European Union and the United Kingdom whose personal data has been provided to Serlin Trivax may have additional rights under the GDPR or UK GDPR, as applicable, including, among other things, the right to see a copy of your personal information, the right to correct inaccurate information, the right to object to or restrict use of your personal data, and the right to have your personal data erased. If you would like to discuss or exercise these rights or have additional questions about our compliance with the GDPR and/or UK GDPR, please contact us at information@serlintrivax.com. If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.

11. ADDITIONAL INFORMATION FOR RESIDENTS OF CERTAIN U.S. STATES

If you are a resident of California, Connecticut, Colorado, Utah, or Virginia, you may have certain privacy rights under applicable state law. In the preceding 12 months, we have collected and shared personal information as described in this Privacy Notice. Note that we do not sell and have not sold any personal information and we do not share personal information for cross-context behavioral advertising.

The rights described below apply to residents of California, Connecticut, Colorado, Utah, or Virginia only, subject to certain exceptions and limitations as provided under the laws of those states.

Right to Know and Access

Subject to certain exceptions and limitations, you have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. After we receive your request and verify your identity as described below, we will disclose to you:

The categories of personal information we collected about you.
The categories of sources for the personal information we collected about you.
Our business or commercial purpose for collecting your personal information.
The categories of third parties with whom we share that personal information.
The specific pieces of personal information we collected about you.

Right to Opt Out of the Sale of Your Personal Information

As noted above, we do not sell your personal information.

Right to Data Portability

To the extent technically feasible, you have the right to receive the information in a format that is usable and allows you to transmit the personal information to a person without impediment, where the processing is carried out by automated means.

Right to Delete

You have the right to request that we delete any of your personal information that we collected from you, subject to certain exceptions and limitations. After we receive your request and verify your identity, we will delete (and will direct our contractors and service providers to delete) your personal information in our records that is not subject to any applicable exceptions, including, but not limited to, personal information that is necessary to:

Complete the transaction for which we collected the personal information, provide a good or service that you requested, and take actions reasonably anticipated within the context of our ongoing business relationship with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.) and other applicable legal requirements.
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation.

Right to Correct

You have the right to request that we correct the inaccurate personal information we maintain about you, subject to certain exceptions and limitations. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate personal information.

Rights Related to Sensitive Personal Information

Certain types of personal information are considered “sensitive” personal information and may require additional data privacy rights and obligations under applicable laws. Depending on your relationship, we may collect from you your social security number, driver’s license number, state identification number, passport number, racial or ethnic origin, religious or philosophical beliefs, or union membership. We only collect this sensitive personal information where necessary to provide the services for which we were retained or for business intake and conflicts checking purposes.

Because we use this sensitive personal information for permitted uses and do not use sensitive personal information to infer characteristics about a person, we are not required to provide you with the ability to limit use or disclosure of your sensitive personal information. As noted above, we do not use sensitive information in this way.

Non-Discrimination

We will not discriminate against you for exercising any applicable data privacy rights.

Right to Opt Out Using Preference Signals

You may have the right to request that your personal information not be sold or shared through the use of an opt-out preference signal. We do not sell personal information or make it available to third parties for their marketing purposes.

Exercising Your Rights

To exercise your rights described above, please submit a request by either:

Calling us at +248-633-2666
Emailing us at information@serlintrivax.com

Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. You may also make a request to know or delete on behalf of your child by contacting us by the above-listed methods. Your request must:

provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative of such a person, and
describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you or the person for whom you are an authorized representative.

We will only use personal information provided in the request to verify the requestor’s identity or authority to make the request.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

We endeavor to substantively respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. We are not required to honor your requests to the extent that doing so would infringe upon our or another person’s or party’s rights or conflict with applicable law.

You may exercise your privacy rights through an authorized agent if they provide evidence of their legal authority to submit such requests. If we receive your request from an authorized agent, we may ask for evidence that you have provided such an agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf.

Other California Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding the use of their personal information. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

California law also requires that we disclose how we respond to “do-not-track” requests from our users. At this time, we do not currently respond to “do-not-track” requests from our users’ browsers.

Residents of Other Jurisdictions

To the extent applicable law provides you with the right to review, correct, update, or delete personal information that you previously have provided to us, please contact us using our contact information below should you wish to do so. We will respond to your request consistent with applicable law.

12. CONTACTING US

If you have any questions about this Privacy Notice, please contact us at:

Serlin Trivax & Associates, PC
Attn: Managing Partner
37911 W. 12 Mile Rd.
Farmington Hills, Michigan 48331
248-633-2666
information@serlintrivax.com

DISCLAIMER

The information on this website is intended for general, informational purposes only and is not intended to provide legal advice.

This site is provided for educational and informational purposes only, including giving you general information and a general understanding of the law, and may not reflect the most current legal developments. The information on this website is provided “as is” without warranty of any kind, and no warranties, promises, and/or representations of any kind, express or implied, are given as to the accuracy, completeness, or timeliness of the information provided via this website. Serlin Trivax & Associates, PC (“Serlin Trivax”) disclaims all liability in respect to actions taken or not taken based on any or all the contents of this site to the fullest extent permitted by law.

This site is not intended to be a solicitation or legal advice, and the information contained herein must not be taken as legal advice on any particular set of facts or circumstances. You should not rely or act upon any information in this site without seeking professional legal counsel.

Use of this website does not create an attorney-client relationship.

By accessing, viewing, and interacting with this website, you agree that there is no attorney-client relationship between you and Serlin Trivax or any Serlin Trivax attorney. Obtaining information through this website or communicating with Serlin Trivax via the website is not a substitute for obtaining legal advice from a licensed attorney in your state.

While we appreciate hearing from you, we do not accept new clients without first conducting a conflict of interest check and other steps. You can only become a client of Serlin Trivax after those steps are successfully completed and you enter into an engagement agreement with Serlin Trivax.

Information submitted via this website will not be treated as privileged or confidential.

You are welcome to contact us via email or our website. However, if you wish to communicate with us about a matter for which we do not currently represent you, do not submit confidential information to Serlin Trivax or one of our attorneys via email or this website or any of its applications.

If you have confidential information you wish to discuss with Serlin Trivax or one of its attorneys, contact Serlin Trivax or the respective attorney via telephone to determine whether, and how, such information should be communicated.

Third-party websites or content linked to or from this website are not under the control of Serlin Trivax.

Any third-party websites, information, or applications linked to or from this website are not under the control of Serlin Trivax, and Serlin Trivax can make no representation as to the accuracy, security, or suitability of these websites. The fact that Serlin Trivax has linked to these sites should not be interpreted as an endorsement of the content of these third-party websites or applications.

The information on this website should not be interpreted to indicate certain results will occur in a specific legal situation.

Any case summaries, representative matters, reports of past results, and individual attorney biographies contained on this website are intended to provide information about the past activities and experiences of Serlin Trivax attorneys. This information is not intended to guarantee the same or similar result in your specific legal situation or any other situation.

Unless permitted by the relevant state bar authority, the attorneys on this website make no claim of expertise or board certification.

This website lists the areas in which our attorneys practice. Any attorneys obtaining proper and recognized certification have so indicated in their biographies. Serlin Trivax has attorneys licensed to practice in Michigan, New York and Texas.

The states in which the attorneys listed on this website are licensed to practice are noted in each individual attorney’s biography. Serlin Trivax does not wish to represent anyone who visited this website in a state where the site fails to comply with all laws and ethical rules of the state or Serlin Trivax attorneys are prohibited from practicing.

Use of any materials contained on this website must comply with and protect the copyrights of the owner(s) of such materials.

The copyright in these pages (including without limitation all text, graphics and computer code relating thereto or associated therewith) and all other intellectual property and proprietary rights therein belong to Serlin Trivax or are used with permission and all rights are reserved.

You may reproduce materials available at this site for your own personal use and for non-commercial distribution. All copies must include the appropriate copyright notice.